MAIDON FITNESS

A recently launched Dubai-based fitness venture focused on fitness coaching for the dedicated Iron-man to the gym newbie. With swimming coaching the companies core background, this led the initial master logo design. To further reinforce this 'Mai' (the Arabic for word for water) was chosen to build into the name, which developed perfectly into the wave 'm' emblem shown here. Sub brands were then developed utilising this shape, reflecting the regional environment and colours.